Journalism and Mass Communication

The Department of Journalism and Mass Communication at ACU helps shape you to become an exceptional, ethical and agile communicator in a rapidly changing media environment. State-of-the-art facilities and digital technology, seasoned faculty and immersive courses strengthen your critical and creative thinking and provide the theoretical, historical, ethical and legal foundations for a diversity of careers.

The Department of Journalism and Mass Communication at ACU helps shape you to become an exceptional, ethical and agile communicator in a rapidly changing media environment. State-of-the-art facilities and digital technology, seasoned faculty and immersive courses strengthen your critical and creative thinking and provide the theoretical, historical, ethical and legal foundations for a diversity of careers.

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Journalism and Mass Communication Majors

A group of students and a professor looking at a laptop

As a JMC major, you may concentrate in one of three programs: advertising/public relations, multimedia or journalism. In addition, an interdisciplinary degree in graphic design/advertising is available in cooperation with the Department of Art and Design, and a high school teacher certification in journalism is available in cooperation with the Department of Teacher Education.

Journalism and Mass Communication Minors

Student wearing a headset while operating a camera

A minor in advertising/public relations, multimedia or journalism may be added to other majors outside the JMC department, giving you a strong background in messaging and technology that will enhance whatever career you choose.


The ACU Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

JMC Enrollment by Major

MajorFall 2021Fall 2020Fall 2019Fall 2018Fall 2017
JAPR, Advertising/Public Relations2730234355
JMCT, Con Journalism/Multimedia Cert1131
JMM, Multimedia3531333032
JMTC, Journalism/Multimedia Teacher1
JOCJ, Convergence Journalism311162524
JOUR, Journalism29198
TOTAL959281101112


JMC Retention Rates

This table shows the rate at which students remain JMC majors and at the university. The JMC columns show the percentage of students who begin as freshman JMC majors and remain a JMC major in two, three or four years. These numbers do not represent students who adopt JMC majors after their initial freshman enrollment. The ACU columns show the percentage of all ACU students who begin at the university and remain at the university after two, three or four years.
 To the 2nd YearTo the 2nd YearTo the 3rd YearTo the 3rd YearTo the 4th YearTo the 4th Year
JMCACUJMCACUJMCACU
Fall 201650.0%76.2%43.8%67.9%37.5%58.8%
Fall 201753.3%77.0%40.0%69.0%26.7%59.0%
Fall 201857.1%78.8%38.1%68.8%14.3%57.1%
Fall 201986.7%76.2%80.0%67.6%
Fall 202061.5%79.0%


JMC Graduation Rates

This table shows recent graduation trends. The JMC columns show the percentage of JMC students who graduate in four, five or six years. The ACU columns show the percentage of all ACU students who graduate in four, five or six years.
 4-Yr Graduation4-Yr Graduation5-Yr Graduation5-Yr Graduation6-Yr Graduation6-Yr Graduation
JMCACUJMCACUJMCACU
Fall 201335.3%55.3%35.3%60.5%35.3%61.2%
Fall 201458.6%59.9%62.1%65.1%62.1%66.1%
Fall 201540.0%54.1%52.0%59.5%52.0%60.2%
Fall 201643.8%57.3%43.8%62.4%
Fall 201740.0%57.3%