Journalism and Mass Communication Majors

As a JMC major, you may concentrate in one of three programs: advertising/public relations, multimedia or journalism. In addition, an interdisciplinary degree in graphic design/advertising is available in cooperation with the Department of Art and Design, and a high school teacher certification in journalism is available in cooperation with the Department of Teacher Education.
Journalism and Mass Communication Minors

A minor in advertising/public relations, multimedia or journalism may be added to other majors outside the JMC department, giving you a strong background in messaging and technology that will enhance whatever career you choose.
The ACU Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
JMC Enrollment by Major
Major | Fall 2021 | Fall 2020 | Fall 2019 | Fall 2018 | Fall 2017 |
---|---|---|---|---|---|
JAPR, Advertising/Public Relations | 27 | 30 | 23 | 43 | 55 |
JMCT, Con Journalism/Multimedia Cert | 1 | 1 | 3 | 1 | |
JMM, Multimedia | 35 | 31 | 33 | 30 | 32 |
JMTC, Journalism/Multimedia Teacher | 1 | ||||
JOCJ, Convergence Journalism | 3 | 11 | 16 | 25 | 24 |
JOUR, Journalism | 29 | 19 | 8 | ||
TOTAL | 95 | 92 | 81 | 101 | 112 |
JMC Retention Rates
This table shows the rate at which students remain JMC majors and at the university. The JMC columns show the percentage of students who begin as freshman JMC majors and remain a JMC major in two, three or four years. These numbers do not represent students who adopt JMC majors after their initial freshman enrollment. The ACU columns show the percentage of all ACU students who begin at the university and remain at the university after two, three or four years.To the 2nd Year | To the 2nd Year | To the 3rd Year | To the 3rd Year | To the 4th Year | To the 4th Year | |
---|---|---|---|---|---|---|
JMC | ACU | JMC | ACU | JMC | ACU | |
Fall 2016 | 50.0% | 76.2% | 43.8% | 67.9% | 37.5% | 58.8% |
Fall 2017 | 53.3% | 77.0% | 40.0% | 69.0% | 26.7% | 59.0% |
Fall 2018 | 57.1% | 78.8% | 38.1% | 68.8% | 14.3% | 57.1% |
Fall 2019 | 86.7% | 76.2% | 80.0% | 67.6% | ||
Fall 2020 | 61.5% | 79.0% |
JMC Graduation Rates
This table shows recent graduation trends. The JMC columns show the percentage of JMC students who graduate in four, five or six years. The ACU columns show the percentage of all ACU students who graduate in four, five or six years.4-Yr Graduation | 4-Yr Graduation | 5-Yr Graduation | 5-Yr Graduation | 6-Yr Graduation | 6-Yr Graduation | |
---|---|---|---|---|---|---|
JMC | ACU | JMC | ACU | JMC | ACU | |
Fall 2013 | 35.3% | 55.3% | 35.3% | 60.5% | 35.3% | 61.2% |
Fall 2014 | 58.6% | 59.9% | 62.1% | 65.1% | 62.1% | 66.1% |
Fall 2015 | 40.0% | 54.1% | 52.0% | 59.5% | 52.0% | 60.2% |
Fall 2016 | 43.8% | 57.3% | 43.8% | 62.4% | ||
Fall 2017 | 40.0% | 57.3% |