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Marketing

Bachelor of Business Administration

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in, and more platforms and tools are available to reach consumers than ever before. With a degree in marketing from ACU, you’ll rise to the top of a highly competitive field as you build your unique brand.
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In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in, and more platforms and tools are available to reach consumers than ever before. With a degree in marketing from ACU, you’ll rise to the top of a highly competitive field as you build your unique brand.

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KEY DATES

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Application Opens

August 1

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Are you interested in marketing?

At ACU, we are here for you on your journey to success, and it starts with answering your questions. Let us connect you with the information you need to navigate your next steps.

Complete the form to learn more about earning a degree in marketing.

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Ignite your passion at ACU?

Video overview for ACU's BBA in Marketing program

As an ACU marketing student, you will have the opportunity to participate in a variety of hands-on learning experiences, such as working for the student-run marketing research firm or consulting projects for real-world organizations in your classes. We focus on the principles and strategies for business marketing. With a degree in marketing, you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics and management. Develop your analytical, technical and creative skills, preparing you for a career in this ever-changing industry.

B.B.A. in Marketing

Degree Details

These are the important details you will need to keep in mind as you prepare your application and degree plan. Explore the possible tracks offered for this major.

View Catalog

Tracks & Related Degrees

Analytics (BS)
Digital Marketing (BS)
Marketing (General Track)

Enquire about these related degrees:

Required Hours

University Hours: 56
Major Hours: 63
Electives: 9

Total Required: 128 credit hours*

*Based on track selection

Example Coursework

  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy
  • Strategic Management

View the catalog for a complete listing of courses.

Available Minor

No
While ACU does not offer a minor in this study, explore all of the available minors at the button below. We encourage you to contact the department, for further assistance on finding a minor that will fit well with this degree.

Undergraduate Minors

Department

DEPARTMENT OF
MANAGEMENT SCIENCE

Career Options

Consider the wide range of exciting careers available with a bachelor’s degree in marketing.

Advertising sales agent
Market research analyst
Editor
Marketing consultant

See more below!

Experiential Learning

Experiential learning brings the classroom to life through immersive, real-world opportunities. Unique immersive experiences such as our student-run marketing research firm, Springboard elevator pitch and internships will allow you to build your resume, learn about career opportunities and build critical skills for success in the marketplace.  ACU’s College of Business and Technology offers diverse and relevant learning opportunities, including:

Springboard Idea Challenge
If you are interested in starting your own business, or making your software idea a successful venture, the Springboard Ideas Challenge is a great place to start.

Enactus
Join Enactus, a worldwide community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world.

Venture Out
As a business student, one of your first projects will be an exciting team-based business simulation where you will learn firsthand the ins and outs of bringing a product to market.

Opportunities

Ryan Jessup - Marketing

What can you do after graduation?

  • Advertising sales agent
  • Market research analyst
  • Editor
  • Sales management
  • Marketing management
  • Social media management
  • Fundraising manager
  • Public relations specialist
  • Marketing consultant
  • Operations manager

Ryan Jessup (left) challenges students to real-world research

Learn more about Jessup

ACU’s College of Business Administration educates business and technology professionals for Christian service and leadership throughout the world. The college offers AACSB- and ABET-accredited programs, including nine undergraduate business and technology majors, four minors, a Master of Accountancy, and two online graduate programs (an MBA and a Master of Science in Management). The college includes two centers (Griggs Center for Entrepreneurship and Philanthropy and Lytle Center for Faith and Leadership) and three academic units (Accounting and Finance Department, Management Sciences Department, and School of Information Technology and Computing), in addition to our partnership with ACU Dallas to deliver online business education.

Facts & Outcomes