Online Bachelor of Science in Marketing

Discover how to captivate audiences, build brand awareness, and drive success with an online Bachelor of Science in Marketing from Abilene Christian University. 

Connection has long given you purpose, so nurture your vocation and translate it to the global marketplace with this fully online program blending general business competencies with data analysis, communication, and brand management. Customize your degree to your aspirations with two concentrations: General Marketing (ideal if you see yourself in a sales-, research-, or creative-based role) or Analytics (designed to help you harness the power of data to identify audiences and craft more detailed campaigns). 

Discover how to captivate audiences, build brand awareness, and drive success with an online Bachelor of Science in Marketing from Abilene Christian University. 

Connection has long given you purpose, so nurture your vocation and translate it to the global marketplace with this fully online program blending general business competencies with data analysis, communication, and brand management. Customize your degree to your aspirations with two concentrations: General Marketing (ideal if you see yourself in a sales-, research-, or creative-based role) or Analytics (designed to help you harness the power of data to identify audiences and craft more detailed campaigns). 

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Power Success Through Meaningful Connections

Pursue a career based on your personal strengths — your uncanny ability to form uplifting bonds with others. ACU Online helps direct your drive through flexible program formats and our vibrant, virtual, Christ-centered community.

Locked-In Tuition

Introducing
Locked-In Tuition.

Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.

About the Program

Bachelor of Science in Marketing

We live in an increasingly consumer-centric world. ACU’s online Bachelor of Science in Marketing instructs you in observing their habits and preferences to help businesses remain relevant, uncover new audiences, and orchestrate campaigns that keep a brand top of mind. To achieve this, the program introduces you to key marketing principles and strategies and how they overlap with other business disciplines. In turn, you’ll see what drives consumer behavior, understand economic, legal, and social factors affecting organizations of all sizes, and know how to use the latest digital technologies to develop campaigns, establish goals, and analyze performance. 

Program Structure

All the Details on Your Degree

ACU’s College of Business Administration and the College of Graduate and Professional Studies teamed up to develop a flexible degree program for students interested in getting ahead and expanding their skills. Along with general education requirements, you’ll start with a 27 credit-hour core before progressing onto your concentration (21 credit hours) and broadening your knowledge base with 16 credit hours of electives.

Required Hours

Total: 120 hours
University Requirements: 56 hours
Major: 64 hours (16 hours in electives)

Example Coursework

Principles of Marketing
Consumer Behavior
Innovation
Digital Marketing

Upcoming Start Dates

October 18, 2022
January 10, 2023

Common Job Titles

Marketing Manager
Sales Representative
Brand/Product Manager
Public Relations Specialist
Market Research Analyst
Social Media Manager
Data Analyst

Curriculum & Concentrations

Start to understand your audience and the purpose of marketing within a larger organization. The business core explores accounting and financial analysis topics, so you can see how budgets are developed, and touches on key legal, economic, and statistical concepts to add broader context to your efforts and highlight data’s general applications. Completing this holistic perspective are courses in management information systems, organizational behavior, strategy, and general marketing methods that encompass research, ethics, targeting, promotions, regulation, and pricing. From here, you’ll continue on to more advanced courses by selecting one of the following concentrations:

 

business analytics marketing

Analytics

The growing amount and increasing nuance of available data continues to transform the marketing field—shaping research efforts, offering more insight into your audience and consumer behavior, and eliminating guesswork from campaigns. With this concentration, delve into the intersection of general business and marketing concepts while exploring the technologies and applications of data mining, analytics, and other quantitative solutions. Students completing this concentration will be equipped for careers in data science and similar roles.

 

 

business marketing

General

What grabs your audience’s attention, creates a connection, and influences an action or purpose? Learn to structure campaigns around these objectives from start to finish with courses covering all areas of marketing and sales, including consumer behavior, personal selling, online marketing, and global strategy. Students completing this concentration will be broadly prepared for a career in numerous aspects of marketing.

Meet the Program Director

Nancy Kucinski headshot

Dr. Nancy Kucinski, Bachelor of Science in Marketing

Dr. Nancy Kucinski is a Professor of Management and the Program Director for the Online Business Programs at ACU. She earned a Ph.D. in Political Science from Texas Tech University and a Ph.D. in Organizations, Strategy, and International Management from the University of Texas at Dallas. Dr. Kucinski has more than thirty years of teaching experience and was a Dean at her former university. In addition, she is a guest professor at the University of Applied Sciences-Salzburg, Austria where she often travels to teach. She enjoys the virtual learning environment where she encourages students to engage with the course content as well as with each other. She is also interested in studying and researching in the areas of environmental sustainability, eco-tourism, and intercultural understanding. Nancy is married to Dale, a retired airline pilot. They live on a small ranch outside of Abilene and have one son, Neal, who lives in New Braunfels.

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marketing

Become a brand’s voice while strategically increasing their visibility. With ACU’s online Bachelor’s in Marketing, you have a choice of paths to go forward. Carve out a spot conducting research and analyzing data or apply your knowledge to improve a company’s sales, promotional, or communication efforts. 

Shepherd complete campaigns, public relations, or market research for both nonprofit and for-profit organizations or hone a specialty, be it data analysis or writing communications materials that resonate with audiences. Your degree paves the way for an engaging career in:

  • brand management;
  • advertising;
  • communications;
  • copywriting;
  • social media;
  • market research;
  • data analysis;
  • public relations; or
  • sales.

Reflecting ongoing demand for professionals with this skill set, the Bureau of Labor Statistics predicts 10 percent growth for advertising, promotions, and marketing managers and 22 percent growth for market research analysts between 2020 and 2030.

Presentation and collaboration by business people, Bachelor of Science in Marketing

To be considered for admission, students must:

  • Submit official high school and/or college transcripts.
  • Complete the online program application accompanied by a non-refundable processing fee.

Students are not required to submit ACT or SAT test scores.

Graduation Requirements: Students must earn a 2.5 GPA or higher for all courses taken at ACU and at least a “C” in each business course.

AACSB logo

ACU’s College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest accreditation body for schools of business.

  • Of the more than 2,000 institutions in the world offering business degrees, only 5% have earned AACSB accreditation.
  • ACU’s College of Business is one of two business programs affiliated with the Churches of Christ that is AACSB accredited.
  • ACU’s College of Business is one of seven programs among more than 100 institutions in the Council for Christian Colleges & Universities (CCCU) that has achieved this level of academic distinction.
  • Of the 40+ private schools of business in the state of Texas, ACU is one of only nine achieving this accreditation.

Objectives

Learn to serve audiences and anticipate their behavior while propelling brands forward. ACU’s online Bachelor’s in Marketing helps refine your energetic spirit with the tools to help businesses across all types and industries uncover their niche and grow in an increasingly globalized marketplace. 

In tackling this challenge, you’ll:

  • Learn to build a brand: General business to concentration courses thoroughly expose you to brand management, from researching audiences to studying consumer behavior to crafting communications and promotions with these aspects in mind.
  • Prepare to jumpstart your career: A digital-first approach introduces essential technologies influencing today’s marketing campaigns, be it from social media and content to data analysis. In the process, you’ll begin to build a portfolio that showcases your skills to prospective employers. 
  • Start to see where marketing fits within a business: Products don’t speak for themselves — and that’s where marketing, sales, and advertising come in. Develop an integrated perspective to understand how your future efforts will drive engagement, performance, and profits. 
  • Realize campaigns through all stages: Get ready to make an impact from day one. Coursework equips you to thoroughly assemble marketing campaigns. See what’s involved in research and strategy, tailor these ideas to a business’s objectives, use data to learn more about markets and audiences, and take this information to flesh out promotions and creative materials in line with a particular goal.