Power Success Through Meaningful Connections
Pursue a career based on your personal strengths — your uncanny ability to form uplifting bonds with others. ACU Online helps direct your drive through flexible program formats and our vibrant, virtual, Christ-centered community.
Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.
About the Program
We live in an increasingly consumer-centric world. ACU’s online Bachelor of Science in Marketing instructs you in observing their habits and preferences to help businesses remain relevant, uncover new audiences, and orchestrate campaigns that keep a brand top of mind. To achieve this, the program introduces you to key marketing principles and strategies and how they overlap with other business disciplines. In turn, you’ll see what drives consumer behavior, understand economic, legal, and social factors affecting organizations of all sizes, and know how to use the latest digital technologies to develop campaigns, establish goals, and analyze performance.
All the Details on Your Degree
ACU’s College of Business Administration and the College of Graduate and Professional Studies teamed up to develop a flexible degree program for students interested in getting ahead and expanding their skills. Along with general education requirements, you’ll start with a 27 credit-hour core before progressing onto your concentration (21 credit hours) and broadening your knowledge base with 16 credit hours of electives.
Total: 120 hours
University Requirements: 56 hours
Major: 64 hours (16 hours in electives)
Principles of Marketing
Upcoming Start Dates
October 18, 2022
January 10, 2023
Common Job Titles
Public Relations Specialist
Market Research Analyst
Social Media Manager
Curriculum & Concentrations
Start to understand your audience and the purpose of marketing within a larger organization. The business core explores accounting and financial analysis topics, so you can see how budgets are developed, and touches on key legal, economic, and statistical concepts to add broader context to your efforts and highlight data’s general applications. Completing this holistic perspective are courses in management information systems, organizational behavior, strategy, and general marketing methods that encompass research, ethics, targeting, promotions, regulation, and pricing. From here, you’ll continue on to more advanced courses by selecting one of the following concentrations:
The growing amount and increasing nuance of available data continues to transform the marketing field—shaping research efforts, offering more insight into your audience and consumer behavior, and eliminating guesswork from campaigns. With this concentration, delve into the intersection of general business and marketing concepts while exploring the technologies and applications of data mining, analytics, and other quantitative solutions. Students completing this concentration will be equipped for careers in data science and similar roles.
What grabs your audience’s attention, creates a connection, and influences an action or purpose? Learn to structure campaigns around these objectives from start to finish with courses covering all areas of marketing and sales, including consumer behavior, personal selling, online marketing, and global strategy. Students completing this concentration will be broadly prepared for a career in numerous aspects of marketing.
Meet the Program Director
Dr. Nancy Kucinski, Bachelor of Science in Marketing
Dr. Nancy Kucinski is a Professor of Management and the Program Director for the Online Business Programs at ACU. She earned a Ph.D. in Political Science from Texas Tech University and a Ph.D. in Organizations, Strategy, and International Management from the University of Texas at Dallas. Dr. Kucinski has more than thirty years of teaching experience and was a Dean at her former university. In addition, she is a guest professor at the University of Applied Sciences-Salzburg, Austria where she often travels to teach. She enjoys the virtual learning environment where she encourages students to engage with the course content as well as with each other. She is also interested in studying and researching in the areas of environmental sustainability, eco-tourism, and intercultural understanding. Nancy is married to Dale, a retired airline pilot. They live on a small ranch outside of Abilene and have one son, Neal, who lives in New Braunfels.
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