Advertising
and
Public
Relations

Bachelor of Science

Blend creativity and strategy to craft bold brand stories that captivate audiences and inspire action.
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Blend creativity and strategy to craft bold brand stories that captivate audiences and inspire action.

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August 1

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Are you interested in Advertising and Public Relations?

ACU’s Advertising and Public Relations (Ad/PR) major will equip you to craft compelling brand stories, shape public perception, and engage audiences. Gain hands-on experience in messaging, media management, event planning, and campaign strategy at Morris + Mitchell, ACU’s student-run Ad/PR agency.

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Ignite your passion at ACU!

B.S. in Advertising and
Public Relations

Degree Details

Find important details about this and related degree plans.

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Required Hours

University Hours: 56
Major Hours: 67
Minor Hours: 18
Electives: 5

Total Required:   128 credit hours 

Career Options

As Ad/PR major, you’ll be prepared for a wide range of careers including:

  • Copywriter
  • Social and interactive media manager
  • Publicist
  • Advertising and public relations manager
  • Marketing and media manager
  • Communications director
  • Public relations specialist
  • Event planner

SUPPORT FIELD

Customize your degree with a Support Field built into your degree plan—four courses in any area that complements your career goals. Add just one more course, and you can turn it into a full minor. 

Support Fields that pair well with Ad/PR majors:

  • Graphic Design – Enhance your visual storytelling skills
  • Marketing – Deepen your understanding of audience behavior and analytics
  • Entrepreneurship – Learn how to build and promote your own brand or business

MORRIS+MITCHELL: Real-World Ad/PR Agency Experience

Morris+Mitchell is a dynamic, student-run advertising and public relations agency that offers hands-on learning by providing students with opportunities to apply classroom knowledge through creative advertising, public relations, digital marketing, and research services for real clients across various industries. The agency’s comprehensive range of services includes:

  • Advertising: Crafting bold creative concepts and complete brand storytelling.
  • Public Relations: Shaping and sharing client stories to build trust and foster meaningful relationships.
  • Digital Marketing: Developing targeted social media and performance-driven campaigns.
  • Research & Strategy: Conducting market surveys, focus groups, and studies to inform decisions. 

: @morriswandmitchell

: @morrisandmitchell

Website: morrisandmitchell.com

The Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication.

Facts and Outcomes