Are you ready for the challenge?
Career opportunities in this field are diverse. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research or manage a digital marketing campaign. ACU will prepare you for all of these and more.
Complete the form to learn more about earning a degree.
Why study marketing at ACU?
As an ACU marketing student, you will have the opportunity to participate in a variety of hands-on learning experiences, such as working for the student-run marketing research firm or consulting projects for real-world organizations in your classes. An ACU marketing degree focuses on the principles and strategies for business marketing. You’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics and management. The College of Business marketing program will help you develop analytical, technical and creative skills, preparing you for a career in this ever-changing industry.
Bachelor of Business Administration in Marketing
These are the important details you will need to keep in mind as you prepare your application and degree plan.
Entrepreneurship and Philanthropy (MGMT-EP)
Human Resource Management (MGMT-HR)
International Business, MS (MGMT-INBS)
Business Leadership (MGMT-BABL)
Business Process Management (MGMT-BABP)
University Requirements: 56 credit hours + Major Requirements: 63 credit hours + Electives: 9 credit hours = Total Required: 128 credit hours*
*Based on track selection
National Candidates: May 1
Early Action: Nov. 1
Regular: Feb. 1
Experiential learning brings the classroom to life through immersive, real-world opportunities. Unique immersive experiences such as our student-run marketing research firm, Springboard elevator pitch and internships will allow you to build your resume, learn about career opportunities and build critical skills for success in the marketplace. ACU’s College of Business and Technology offers diverse and relevant learning opportunities, including:
- Springboard Idea Challenge
- If you are interested in starting your own business, or making your software idea a successful venture, the Springboard Ideas Challenge is a great place to start.
- Join Enactus, a worldwide community of student, academic and business leaders committed to using the power of entrepreneurial action to transform lives and shape a better, more sustainable world.
- Venture Out
- As a business student, one of your first projects will be an exciting team-based business simulation where you will learn firsthand the ins and outs of bringing a product to market.
What can you do after graduation?
- Advertising sales agent
- Market research analyst
- Sales management
- Marketing management
- Social media management
- Fundraising manager
- Public relations specialist
- Marketing consultant
- Operations manager
Ryan Jessup (left) challenges students to real-world research
ACU’s College of Business Administration educates business and technology professionals for Christian service and leadership throughout the world. The college offers AACSB- and ABET-accredited programs, including nine undergraduate business and technology majors, four minors, a Master of Accountancy, and two online graduate programs (an MBA and a Master of Science in Management). The college includes two centers (Griggs Center for Entrepreneurship and Philanthropy and Lytle Center for Faith and Leadership) and three academic units (Accounting and Finance Department, Management Sciences Department, and School of Information Technology and Computing), in addition to our partnership with ACU Dallas to deliver online business education.