Support Success Through Connection
Refine your interpersonal and organizational communication skills while learning to develop targeted messages and strengthen one-on-one, intercultural, and group relationships. Flexibility helps smooth the journey ahead, while our vibrant, virtual Christ-centered community encourages your personal success and vocational discovery every step of the way.
Our Locked-In Tuition program guarantees you’ll pay the same price for your entire undergraduate degree.
About the Program
With ACU’s online Bachelor of Science in Applied Communication program, you will learn skills that are vital to the job market: problem-solving, team building, message crafting, and leadership. You’re further encouraged to examine the role of communication and its applications in relation to various situations and topics, including social justice, change management, organizational conflicts, politics, the influence of technology, and family dynamics. As you explore ways communication builds connections, you’ll develop an e-portfolio of real-world work examples that you can share with future employers.
Graduates are well-prepared for careers in various fields, including marketing, public relations, journalism, advertising, corporate communication, social media management, and others. A communication degree provides students with the knowledge and skills needed to effectively communicate and interact with others and the ability to analyze and create effective communication messages.
All the details on your degree
The online Bachelor’s in Applied Communication considers the skills essential for forming various relationships and developing messages that resonate with specific audiences. Core courses cover organizational, interpersonal, intercultural, and persuasive communication, written and verbal forms and techniques, and how communication influences crisis management, leadership, and human resources functions. From here, you’ll select from two concentrations: Organizational Change or Healthcare Communication.
Total: 120 hours
University Requirements: 56 hours (including 9-15 hours in Bible)
Major: 64 hours (up to 22 hours in electives)
Executing Organizational Change
Upcoming Start Dates
October 17, 2023
January 9, 2024
Common Job Titles
Public Relations Specialist
Change Management Specialist
Training and Development Manager
Curriculum and Concentrations
Communication defines all aspects of our lives. It forms the foundation of relationships, offers a way to energize, motivate, and support others, and is integral to expression. In the workplace, we employ it to encourage achievement — and make everyone feel welcome. ACU’s online Bachelor of Science in Applied Communication translates your lively, captivating nature into a skill set that becomes an asset across multiple positions and industries, with potential to grow upward.
The online Bachelor’s in Applied Communication is divided into three parts: a core (30 credit hours), a concentration (12 credit hours) in one of two areas described below, and electives (22 credit hours). Core courses help you chart your path forward. Explore what interests you while understanding how communication shapes the world on a larger scale, from collaboration and the work environment to the learning process. This segment of courses introduces you to communication and rhetorical theory and methods needed for problem-solving, interpersonal relationships, cross-cultural exchanges, small groups, and leadership. Subjects further showcase applications of communications, including in organizational environments, for human resources, managing crises, and encouraging change.
The Organizational Change concentration provides cutting-edge understanding and experience in change management vital for today’s leaders. Students will experience how to lead others through organizational initiatives, concentrating on decision-making, leadership, and moving employees past resistance to change engagement. Plus, Applied Communication majors will learn how to consult with businesses concerning such efforts.
The Healthcare Communication concentration focuses on tools in leadership, crisis management, and organizational analysis to be an effective industry leader. Students will take courses in healthcare leadership and communication, ethics, and developing campaigns, as they focus on how these techniques can improve the workplace for employees.
Meet the Program Director
Dr. Dena Counts, Bachelor of Science in Applied Communication
Dr. Dena Counts is an assistant professor and the program director for two programs – the online Bachelor of Science in Applied Communication and the online Bachelor of Science in Organizational Leadership. Dena received her bachelor’s and master’s degrees in Communication from ACU. After working in the fields of fundraising, consulting, training, and human resources, Dena returned to ACU where she has served in multiple roles during the past 12 years. Dena received her doctorate in Organizational Leadership through ACU Online in 2019. Dena loves the challenge of teaching online and she is continually looking to improve learning and communication strategies for the online student.
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The journey to returning to school can start at any time. For Taryn Speakman, it began when her semi-perfect life came crumbling under the weight of life changes like caring for her husband and being let go from her job. Having placed her hope in Christ, Taryn now stands firm as an undergraduate student in the B.S. in Applied Communications program. Eager to see where she’ll end up, Taryn is ready to finish her degree and be a role model for career-driven women across the state.
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