In today’s competitive environment, ACU must tell its story clearly, consistently and effectively. We must promote a positive, accurate image to all our audiences.
This campus Branding and Editorial Style Guide, prepared by the professionals in our Division of Marketing and Strategic Communications, is an important document to help us present this unified message.
The marketing staff is responsible for creating materials to reflect ACU’s position as a national leader in Christian higher education. The success of this integrated program – which includes everything from advertising and publications, to signage and stationery, to social and mass media, to websites and e-communications – depends on faithful adherence by ACU faculty and staff.
A consistent presentation of the university is an integral part of creating ACU’s “brand” in the marketplace. It helps build name recognition and advances our mission.
I sincerely request your cooperation in adopting these guidelines so ACU shares a clear, consistent message.
Please contact Sharon Ayala and her staff and let them help you tell the university’s story.
Dr. Phil Schubert, President