Advertising
and
Public
Relations

Bachelor of Science

Whether you have your sights set on the agencies of Madison Avenue or the businesses of main street America, ACU’s Bachelor of Science in Advertising and Public Relations will prepare you for an exciting communications career.

Whether you have your sights set on the agencies of Madison Avenue or the businesses of main street America, ACU’s Bachelor of Science in Advertising and Public Relations will prepare you for an exciting communications career.

Main Content

KEY DATES

Explore ACU

Application Opens

August 1

Learn More

Are you interested in Advertising and Public Relations?

At ACU, we are here for you on your journey to success, and it starts with answering your questions. Let us connect you with the information you need to navigate your next steps.

Complete the form to learn more about earning a degree in advertising and public relations.

Loading...

Ignite your passion at ACU!

Video overview for ACU's BS in Advertising/Public Relations program

B.S. in Advertising
Public Relations

Degree Details

Find important details about this and related degree plans.

Available Tracks

Find specific program information for each option at the “View Catalog” button.

Advertising/Public Relations (BS)

Required Hours

University Hours: 56
Major Hours: 67
Minor Hours: 18
Electives: 5

Total Required:   128 credit hours 

Example Coursework

Communication Design
Ad/PR Campaigns
Public Relations Writing
Advertising Creativity and Copywriting 

View the catalog for a complete listing of courses.

Minor Available

Yes!
ACU offers a minor in this study. You can learn more about this minor by viewing the catalog or explore all of the minors available at the button below. We encourage you to contact the department, for further assistance on how to enhance your degree with this minor.

UNDERGRADUATE MINORS

Career Options

Consider the wide range of exciting careers available with a B.S in Advertising and Public Relations.

Copywriter
Social and interactive media manager
Publicist
Advertising and public relations manager
Marketing and media manager
Communications director
Public relations specialist
Event planner

Holistic Learning

The advertising and public relations program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. You will be equipped with the skills, experience and cutting-edge technology training to propel you to success in this exciting and rapidly changing field.

Experiential Learning

Journalism and mass communications students have access to many hands-on learning and professional development opportunities.

Morris+Mitchell (student-run ad/PR agency)
99 West (student-run multimedia firm)
Student media (radio, TV, print/online newspaper)
Public Relations Society of America (student chapter)
American Advertising Federation (chapter)


The Department of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication.

Facts and Outcomes