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CNBC profiles ACU's digital textbook research

In ACU's College of Business Administration, Dr. Ian Shepherd's microeconomics class used iPads to access a digital textbook.

A CNBC report yesterday featured Abilene Christian University’s mobile-learning initiative, focusing on how its digital textbook research is showing publishers, professors and students a new frontier in education.

Professors in ACU’s College of Business Administration and elsewhere on campus experimented during the 2010-11 school year with how iPads and digital textbooks could further enhance the learning experience in classes. Apple’s iPad was the digital device of choice, as CNBC explains in a companion story today on its website.
In “Beyond the Printed Page,” a feature story in ACU Today’s Spring 2011 issue, Dr. William Rankin, associate professor of English and director of educational innovation, described how the university is partnering with two other forward-thinking organizations to re-imagine the future of books:

“When ACU first began to explore the future of books, we established a relationship, in an ironic twist, with the oldest continually operating press in the world. Granted its charter by Henry VIII in 1534, Cambridge University Press is one of the world’s leading academic publishers, and it’s bringing nearly five centuries of expertise to help chart the future of publishing. Rounded out by Alcatel-Lucent’s Bell Labs, which gave the world the laser, the transistor and the ­­­C++ programming language that dominates today’s software development, our consortium is exploring some of the elements we believe will characterize books in the 21st century and beyond.”

Campus Technology recently published this story about ACU’s research into student perspectives on the functionality of digital textbooks. You can read more about it at ACU Connected, and watch videos highlighting recent ACU faculty perspectives here.