Marketing students and professor discussing class projects in classroom

Marketing (BBA)

Build your brand.

In today’s competitive marketplace, the need for businesses and organizations to connect with consumers in a meaningful way is crucial. That’s where marketing comes in -- and there are more platforms and tools than ever before. Career opportunities in this field are diverse -- they can be creative, analytical or both. Maybe you want to develop and implement multi-platform campaigns, or perhaps you want to conduct or analyze market research.

An ACU marketing degree focuses on the principles and strategies for business marketing; you’ll not only learn about consumer behavior and market research, but you will also gain an understanding of accounting, economics, and management.

Program Overview

Credit hours University Requirements: 56 credit hours
+ Major Requirements: 63 credit hours
+ Electives: 9 credit hours
= Total Required: 128 credit hours*
*Based on track selection
Tracks 4
Department Management Sciences
School/College College of Business Administration


You’ll take courses such as:

  • Marketing Research
  • Consumer Behavior
  • Data Mining
  • Marketing Strategy
View Catalog


  • Business Intelligence 
  • Business Leadership 
  • Business Process Management 
  • Entrepreneurship and Philanthropy 
  • Human Resource Management 
  • International Business

What can you do after graduation?

  • Advertising Sales Agent
  • Market Research Analyst
  • Editor
  • Sales Management
  • Marketing Management
  • Social Media Management
  • Fundraising Manager
  • Public Relations Specialist
  • Marketing Consultant
  • Operations Manager
Female marketing student listening to a lecture in class with her professor
Marketing students and professor at the olympic committee in 2013

Experiential Learning Opportunities

College of Business Administration students, including marketing majors, can participate in a number of relevant learning and networking activities including:

  • Springboard elevator pitch and ideas challenge events
  • Venture Out (team-based business simulation)
  • Study Abroad
  • CEO (College Entrepreneurs Organization)
  • Aperture Research Group

About the College of Business Administration

Students walking along the side of the College of Business building

The AACSB-accredited College of Business Administration at ACU equips emerging leaders through academic excellence, faith infusions, global experience and career readiness. The Mabee Business Building is a 55,000-square-foot space with 17 state-of-the-art classrooms and labs, common areas (including the bright and airy atrium), a cafe and computer lab.

The College houses two departments: Accounting and Finance and Management Sciences, and the School of Information Technology and Computing.

Visit Department Website

AACSB Accreditation Information

Ready to Be a Part?

We’re eager to see not only what you can accomplish with an ACU education, but how your unique perspective can enrich your fellow classmates and ACU as a whole.